Max Coppersmith is the Vice President of Marketing and Account Services. In this role, he is responsible for Cortland’s strategic marketing initiatives, account management, market research, buyer sourcing, prospect evaluation and sourcing new engagements across all verticals. He comes to the firm with over 13 years of experience in the Telecommunications and Software industries.
Before joining Cortland, Max worked as a designated resource for business partner engagements at XO Communications in Herndon, VA. In this role, he assisted the partner community with solution design, product pricing, contract negotiations and account management. After 5 years with XO, Max started at Globanet - a software company specializing in data migration, data archiving, data compliance and eDiscovery located in Los Angeles, CA. At Globanet, he worked with existing channel partners to sell system migration solutions. In 2016, Max was recruited to become head partner channel engagement at Apica - a leader in website load testing and monitoring solutions located in Santa Monica, CA. He was successful in his first year having been credited with largest partner deal in company history. With the knowledge and experience gained in the software world, Max returned to his roots in Northern Virginia to work alongside his father, Cortland’s Chairman and CEO, Randy Coppersmith. In 2018, Max was promoted to his current role and took his talents to Tampa, FL to work alongside Cortland’s Florida team and begin building a network in Florida.
Max graduated from the University of Alabama’s College of Communication and Information Sciences with a B.A. in Communication Studies where he was also a co-founder and alternate captain of the University of Alabama Ice Hockey team.
He currently resides in Sarasota, FL.